FB Chain are looking forward to exhibiting at RWM 16. The company stand will offer information on our conveyor product range with a special focus on cleverly-designed scrapers, wear strips and sprockets that are helping recycling and waste management customers all around Europe to maximize their conveyor uptime.
Where trade shows were once the mainstay of almost every manufacturer’s marketing strategy, now their mounting costs are becoming increasingly difficult to justify – especially when compared with the perceived affordability of digital marketing techniques. An Austrian colleague of mine argues that the price per prospect at trade shows is good and far cheaper than sending sales staff out to visit potential new clients individually – but you've got to actually get the prospects to your booth. At the Hannover Fair, which I visited in April, for example, exhibiting companies have to stand out from over 6,500 others. Given this intense competition – not just in Hannover but at any show worth attending – I am always amazed at how passive many trade show exhibitors are.